Today's new Rasmussen numbers have got to making the already declared front runners for the GOP Presidential race quake-in-boots. For a few reasons...

1. Fred is more articulate than all three of them combined.
2. Fred hasn't spent a dime of money yet.
3. Fred is pummelling the field (or as close as you can come to it - without even having raised, much less spent any campaign monies.)

If it were Zogby that were relating these numbers that would be one thing. It's an all together different animal when Rasmussen is the one reporting them.

Now running in 2nd place by himself nationally. And inching to near the margin of error range against the "front runner" it all adds up to some very interesting speculation.

Why is he doing so well?

1. He's as savvy as Mitt, but far more folksy.
2. He's as tough as Giuliani, but also far more tender.
3. He's every bit as much for the prosperity of immigrants as McCain, but also thinks border security is a raging problem.

And I have to keep coming back to his style of communication. Fred has been extremely savvy at getting his ideas across. The Paul Harvey fill in stint was brilliant. But he also beganwriting a weekly op-ed (sometimes bi-weekly) in which he has taken his simple, straight forward ideas directly to the people. Some of the other candidates have tried their hand at it - but NONE of them have done so with the regularity and consistency that FRED has. And its not just the fact that he is doing it - but it is in the mannerism, plain-talk, common sense method of how its done that makes him different.

I definitely think Ruffini is on to something. Expect a bump when Fred announces...

Can you say peaking at the right time?