Wednesday, December 20, 2006
Posted by:
Kevin McCullough
at
12:23 AM
How did you plummet to third place and make it look so easy? Boring? Yep!
But here's how you change all of that. Have your production team tape Shep Smith on FOX NEWS CHANNEL for two weeks. WATCH every broadcast. Observe the pacing, witty writing, tremendous story selection, and the sense of style and humor that he has in the whole thing.
Forget about Charlie and Brian... they're beating you in the "old school" way of doing things. But if you can humble yourself to learn a little bit about what the next generation in news viewers are looking for - you might be able to turn this long slog to third place into a move that looks brilliant.
(Hey, I tried...)