"Your ad doesn't work," strategist Mark Penn yelled at ad-maker Mandy Grunwald. "The execution is all wrong," he said, according to the operatives."Oh, it's always the ad, never the message," Ms. Grunwald fired back, say the operatives. The clash got so heated that political director Guy Cecil left the room, saying, "I'm out of here."
"Oh, it's always the ad, never the message," Ms. Grunwald fired back, say the operatives. The clash got so heated that political director Guy Cecil left the room, saying, "I'm out of here."